Analytics, growth & the learning funnel

Retain/release scorecards, the Acquire→Activate→Habit→Master→Prove funnel, and first-party acquisition analytics.

A weighted composite per learner turns gut feel into a defensible recommendation
The five-stage funnel shows exactly where learners stall
First-party, cookie-free acquisition data — where visitors and signups actually come from

Three lenses on your program

Admin → Analytics — retain/release scorecards

Every student ranked by composite score (25% daily-quiz average + 40% bug productivity/quality + 35% submissions) with a recommendation: retain top tier (85+), retain standard (70+), conditional (55+), release below that. Hard gates — integrity issues, chronic no-shows, zero valid bugs per week — trigger a release review regardless. The composite informs; you decide.

Below the table sits your tenant analytics panel, headlined by the growth funnel:

Members → everyone in your org
Activated → any study activity recorded
Habitual → 3+ distinct study days in the last 30
Mastered → at least one verified competency
Proven → holds a live credential

Each stage shows retention from the previous stage and the drop — plus cohort completion, a competency heatmap, time-to-competency buckets, credentials issued and active learning hours.

Admin → Growth — acquisition & attribution

First-party, cookie-free marketing analytics for the last 30 days: page views, unique visitors, signups and visitor→signup conversion; how visitors arrive (Google, ChatGPT, Perplexity, LinkedIn, Reddit and more, bucketed from referrers and UTMs); top landing pages; and where signups come from via first-touch attribution.

Cohort Health — the intervention list

For the person-by-person at-risk view (inactivity, broken streaks, overdue cards, low confidence), use Admin → Cohort Health — covered in the Student 360 guide.

The journey, step by step

Step	What you do	What you get
Rank the roster	Admin → Analytics	Every student sorted by composite score with a retain/conditional/release recommendation
Read the funnel	Check Members → Activated → Habitual → Mastered → Proven	You see the drop-off stage, not just totals
Diagnose	Scan cohort completion, the competency heatmap and time-to-competency	You know which cohorts and skills need attention
Check acquisition	Admin → Growth	Visitors, sources (Google, ChatGPT, LinkedIn…), landing pages and signup attribution, last 30 days
Intervene	Jump to Cohort Health for the at-risk list	Flagged learners get attention before they drop out

Frequently asked

How is the composite score built?

25% daily-quiz average + 40% bug productivity/quality + 35% submissions. Hard gates (integrity issues, chronic no-shows, zero valid bugs per week) trigger a release review regardless of the number. The composite informs — you decide.

What do the funnel stages mean?

Members (everyone), Activated (any study activity), Habitual (3+ distinct study days in 30), Mastered (at least one verified competency), Proven (holds a live credential). Each stage shows retention from the previous one.

Does Growth use third-party trackers?

No — it's first-party and cookie-free. Referrers and UTM parameters are bucketed into readable sources, and signups carry first-touch attribution.