Spot the Leak
Tag every leak before the timer beats your best guess.
the leak-severity heatmap is built from a simulated lift test, not opinion, and renders directly on the page as literal heat — 'this page feels off' becomes a ranked, visible list of exactly where visitors fall off
What goes in, what comes out
Learner is shown a deliberately flawed landing page — mismatched headline-to-ad promise, buried CTA, misplaced social proof — and must click-and-tag every friction point before a timer runs out, ranking their top three fixes by expected impact.
click and tag friction points directly on the rendered page; rank the top three fixes by expected impact
an expert friction-heatmap overlay revealed after submission with a leak-severity score per section, compared against the learner's top-three fix ranking
page picker (5 seeded flawed pages across offer types); timer length; hint budget (0-3 free reveals)
free public teardown tool, high-viral TOFU, no signup wall + Module 'Brief-to-Draft, Every Channel' L1 warm-up
Go deeper, elsewhere
Hand-picked public explainers and open tools that complement this one — always optional, never required, never graded.
Concepts click when you open the machinery.
Three labs are already live and free — the same hands-on style this playground brings to its module.