Miatz playground

Felt Important vs Actually Predictive

What you swore mattered against what actually closed deals.

Coming to the Build-LabBrowser (JS)Marketingmkt
The Demystify signature

the learner's gut-ranked weights and the backtest's statistically derived weights plot on the same bar chart — the criterion everyone 'just knows' matters often scores lowest against real outcomes

How it works

What goes in, what comes out

What it does

Learner ranks 10 firmographic and behavioral criteria by how predictive they believe each is of a deal closing, building a weighted ICP score. The engine backtests that exact weighting against a synthetic closed-won/closed-lost dataset the learner never saw.

You bring

rank and weight the 10 criteria; submit the ICP scoring model

You get

a backtest accuracy score against real closed-won data plus a ranked list of which criteria were actually predictive versus which the learner over-weighted on instinct

You control

criteria set (10 seeded, e.g. company size, industry, trial-usage depth, inbound source); dataset size (200/1000 synthetic accounts); noise level

Where it's used

Module 'Positioning Backed by Retrieval' L1 lab + B2B portal 'prove your ICP' onboarding tool

ideal customer profilefirmographic scoringbacktesting against closed-wonconviction vs correlation

Concepts click when you open the machinery.

Three labs are already live and free — the same hands-on style this playground brings to its module.