Doubling Down Doesn't Double
Every channel bends — find the knee before your CFO does.
each channel's invisible saturation curve draws itself in real time as spend crosses it — the exact point where 'spend more here' quietly stops working becomes a visible knee in the line, not a surprise in next quarter's CAC report
What goes in, what comes out
Learner allocates a fixed quarterly budget across five channels — paid search, paid social, content/SEO, partnerships, outbound — each carrying a hidden saturation curve and payback speed. The engine simulates results after round one, and the learner reallocates for round two.
allocate budget by channel via sliders across two rounds; submit each round's allocation
a per-channel returns curve revealed after round one showing exactly where each channel bends, and a round-two efficiency score for reallocating toward the flatter curves
total budget; channel count (3 simple / 5 full); saturation-curve steepness per channel randomized per session; time horizon
free TOFU GTM channel-mix calculator page + Module 'Automating the Campaign, Not Just the Copy' L2 demo
Go deeper, elsewhere
Hand-picked public explainers and open tools that complement this one — always optional, never required, never graded.
Concepts click when you open the machinery.
Three labs are already live and free — the same hands-on style this playground brings to its module.